A decade of campaigns across the UAE and India. I run the marketing function end to end strategy, spend, creative, events and the websites they land on for five brands at once.
Business setup, real estate, dental healthcare, beauty retail and e-commerce — each with its own channel mix, creative and funnel, run side by side for the Black Swan group.
Cross-border SEM, paid social and media buying across multiple countries. Reporting standards set so every spend decision is made on measured return, not assumption.
Nationwide school programmes for ITC and Dell — schools, sponsors and on-ground teams coordinated end to end, from calendar to post-programme reporting.
Campaigns and on-ground formats for Honda, Toyota, Yamaha, Havells, Brand Factory and Unacademy — mall activities, roadshows and multi-city launches.
Vendor negotiation, permits, budgets, staffing and post-event reporting for government, corporate and property exhibitions — including work with the Bombay Stock Exchange.
I build the group's websites and landing pages myself, and deploy AI across creative, lead routing and reporting so the team spends its hours on decisions, not admin.
Black Swan Business Setup Services LLC · marketing lead across all group companies
Full-service events and marketing agency · revenue target plus delivery accountability
TATA Industries Limited